DBA in Sales and Marketing

Advance your Expertise at OUS
Connect with learners and leaders in our online doctoral programs. You will go as far as your mind will take you as a doctoral student at OUS.

For Academic Researchers and Educators
Doctorate of Sales & Marketing (DBA) signifies the highest level of achievement in any academic discipline.

This is the highest educational level you can study at OUS Royal Academy of Economics and Technology in Switzerland. At this level, students are given the full knowledge not just know-how, our students should be able to come with a new theory themselves, manage a big team and teach young professionals how to do things better; they are introduced to management as an academic discipline. Doctorate in Sales and Marketing is a very reputed qualification that is fully capable of providing great support to careers of those who are related to advertisement and marketing world. This qualification can provide help to people who want to sell products to their clients by attracting a great majority of visitors and increasing their sales. Actually, the main thing is that every business or more precisely product requires promotion no matter how good it is. You have to tell people about the qualities of a product because they will only consider using it when they will know it. For this reason, the field of sales and marketing is directly or indirectly relevant to every other field because to attract customers we all need promotion. The modern world has the advantage of fast communication and there are more than enough mediums utilized by professionals associated with the field of Sales and Marketing. The Internet is the most potent advertising medium of the modern era, which possesses the power of conveying messages in minutes to people worldwide. Social networks and other platforms especially have emerged as convincing marketing platforms because a large number of people from different parts of the world are associated with them. Those who pursue Doctorate in Sales and Marketing are taught various strategies and skills, which can be employed for using Social Media to carry out the promotion of products and services. Similarly, E-Business is related to the application of ICT, that is information and communication technologies in carrying out business activities. It is also related to sales and marketing and Doctorate in Sales and Marketing program provide students with knowledge about this field as well.
This course also focuses on highlighting the main difference between online as well as offline marketing strategies. People who obtain this qualification are capable of helping not online, but also offline businesses. The options corresponding to such training courses are designed for teaching students the development of products and services, which are in demand. It also provides a deep insight into the trends prevailing in the main industry. In short, it can be said that sales and marketing related aspects of the main field are assembled in a doctorate program for carrying out the development of stronger business-related skills in the students. Generally, the admission criteria for students who want to be enrolled in this program are that they should have Master’s degree in the same field or 7-years working experience in the management of sphere in addition to any Bachelor’s degree or equivalent. The duration, of course, is one year plus a thesis.

While studying our doctorate programs, you will:

  • Develop and practice innovative research methods.
  • Earn the highest quality of education.
  • Publish works in peer-reviewed journals.
  • Become a successful doctoral researcher and educator.

The main aim of this course is to provide skilled professionals to the main industry who can function perfectly well inside the competitive global market. Individuals who are associated with the Sales and Marketing industry can surely provide a great boost to their career by being enrolled in this teaching program. If you are interested, then don’t waste time and start now. READ MORE

The doctorate will take your leadership to the next level. In our doctoral programs, you will:

  • Study and apply innovative research methods.
  • Combine applied research and professional practice.
  • Be trained to make an impact on policy and practice.
  • Learn strategies to facilitate more effective, adaptable organizations and create positive change.
  • Become a more innovative leader in your field.