Advance Your Expertise at OUS
Connect with learners and leaders just like you in our online bachelor's programs. You will go as far as your mind will take you as a bachelor's student at OUS.
For Professionals
The Bachelor's of Product and Category Management (BBA) signifies the first level of achievement in any academic discipline.
At the end of the Bachelor (BBA) in Product and Category management, the graduates are expected to combine theory with practice and display a sound knowledge of the Product and Category Management industry. Students are equipped with useful Product and Category Management tools to enter the labor market and contribute effectively and efficiently to organizations within this field. READ MORE
The Bachelor (BBA) in Product and Category Management is a study that is useful for students are looking to work in a Shopping Centre (Category Manager) or Production Company (Product Manager). This course will shape students to become the Manager that employees will be looking for.
In our bachelor's programs, you will:
- Develop and practice innovative research methods.
- Earn the highest quality of education.
- Achieve the expertise to publish in peer-reviewed journals.
- Become a successful researcher and professional.
BBA: 3 Years Program (the last year)
The bachelor will take your skills in Product and Category Management to the next level. In our bachelor's programs, you will:
- Lay the foundation for future for studies and professional achievement.
- Study and apply innovative research methods.
- Combine applied research and professional practice.
- Prepare to make an impact on policy and practice.
- Learn strategies to facilitate more effective, adaptable organizations and create positive change.
- Become a more innovative leader in your field.
Admission Requirements:
This study program is the 1st and the 2nd academic years of the Bachelor study program
We have 5 intakes per year. So, you can start at any month you wish.
- Duration: Three academic years
- Transfer Credits into the 2nd or the 3rd year: Available (We may evaluate your previous study if it meets our requirements, which shorts the duration one or two years )
- Age: 18 years or older
- Previous study:
- To Enter the 1st year: High school or equivalent
- To enter the 2nd year: One-Year Diploma or equivalent (Transfer credits)
- To enter the 3rd year: Two-Year Diploma or equivalent (Transfer credits)
- Study Language: this study program taught entirely in English.
- English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English-speaking school)
- Study Method: Online
- Fee: Please check: Tuition Fee
Note: If you have any doubts about your suitability for this study program please contact us,
Note: Study fee does not include application and reservation fee (to guarantee you a study place) of 240 Euro (one-time payment and non-refundable).
European Credit Transfer and Accumulation System: this program is equivalent to 180 ECTS
European Qualifications Framework: this program is equivalent to EQF Level 6
OUS Accreditations, Quality Assurance & legalizations: Please check here
Bachelor with Honours (optional)
Students who want to get a Bachelor's with Honours must do just a thesis (project) after they successfully finish their BBA study program. So, they will be awarded a Bachelor's (BBA) with Honours.
- Thesis length: 12000 words (students are allowed to have 10% more or less.)
- Thesis Subject: Must be in the same field of specialization
- Duration: 4-8 months (in average 6 months)
- Fee: 2990 Euro (only for OUS Students who finished the Bachelor's program).
- ECTS: 210 Credit.
What are the advantages?
With a Bachelor with honors, your chances in order to be accepted for the Master are usually higher and it will help you to find a better job. If you don't want to do a thesis, you will be awarded the non-honors bachelor.
Modules:
The 3rd year:
Our BBA is a 3 years study if you start just with a high school diploma, the following modules are for the final year:
- Product and Category Management
- Accounting and Finance
- International Marketing
- Managerial Strategies
- Study Skills
- Website Development
- Management Systems
for a 3 years bachelor please check the study modules for the BBA program first.
The 2nd Year
- Product and Category Management
- Human Resources
- Customer Behavior
- Basics of Managerial Operations
- Progressive Mathematics in Business
- Managerial Economics
- Finance in Management
- Information Systems
- Marketing Performance
The 1st Year
- Basics of Management
- Basics of Economics
- Connections in Business
- Basics of Business Organisations
- Mathematics in Business
- Basics to Finance
- Modern Business
- Basics of Marketing
Essential Books:
The 3rd Year:
Accounting and Finance
- Droms W.G. (2015) Finance and Accounting for Nonfinancial Managers 7th edition. Basic Books publisher.
ISBN-10: 0465078982
ISBN-13: 978-0465078981 - McLaney E. (2014) Accounting & Finance for Non-Specialists, 9th edition. Trans-Atlantic Publications
ISBN-10: 1292062711
ISBN-13: 978-1292062716
International Marketing
- Bodo. (2016) Global Marketing Strategy: An Executive Digest (Management for Professionals). Springer
ISBN-10: 3319262777
ISBN-13: 978-3319262772
Managerial Strategies
- Wheelen Th. (2014) Strategic Management and Business Policy: Globalization, Innovation and Sustainablility 14th Edition. Pearson
ISBN-10: 0133126145
ISBN-13: 978-0133126143
Study Skills
- Dunlop S. (2015) Study Skills, Effective Learning, Smart Thinking, Brain Foods, Self Development. CreateSpace Independent
ISBN-10: 1515176207
ISBN-13: 978-1515176206
Website Development
- Felke-Morris, T. (2014). Web Development and Design Foundations with XHTML5 7th edition. Pearson. I
ISBN-13: 978-0133571783
ISBN-10: 0133571785 - Duckett, J. (2014). Web Design with HTML, CSS, JavaScript and jQuery Set .
ISBN-13: 978-1118907443
ISBN-10: 1118907442 - Krug, S. (2013). Don't Make Me Think: A Common Sense Approach to Web and Mobile Usability, 3rd edition New Riders Press.
ISBN-10: 0321965515.
ISBN-13: 978-0321965516
Management Systems
- Sharda R. (2014) Business Intelligence and Analytics: Systems for Decision Support 10th Edition. Pearson
ISBN-10: 0133050904
ISBN-13: 978-0133050905
The 2nd Year
Human Resources
- Gomez-Mejia, Balkin and Cardy (2015), Managing Human Resources. 8th Edition, Pearson Education
ISBN-10: 0133029697
ISBN-13: 978-0133029697 - Noe R. (2016) Human Resource Management. 10th edition. McGraw-Hill Education
ISBN-10: 1259578127
ISBN-13: 978-1259578120
Customer Behavior
- Schiffman L. (2014). Consumer Behaviour, 11th edition. Pearson.
ISBN-10: 0132544369
ISBN-13: 978-0132544368
Basics of managerial Operations
- Stevenson W.J. (2014) Operations Management 12th Edition. McGraw-Hill
ISBN-10: 0078024102
ISBN-13: 978-0078024108 - Helzer J. (2013). Operations Management 11th edition. Pearson
ISBN-10: 0132921146
ISBN-13: 978-0132921145
Progressive Mathematics in Business
- David R. Anderson (2015). Quantitative Methods for Business 13th edition. South-Western College
ISBN-10: 1285866312
ISBN-13: 978-1285866314 - Swift L. (2015) Quantitative Methods for Business, Management and Finance 2nd edition. Palgrave Macmillan.
ISBN-10: 1403935289
ISBN-13: 978-1403935281 - Oakshott, L. (2012). Essential Quantitative Methods: For Business, Management and Finance, 5th Edition. Palgrave MacMillan.
ISBN-10: 0230302661
ISBN-13: 978-0230302662
Managerial Economics
- Froeb L. (2015) Managerial Economics 4th Edition. Cengage Learning.
ISBN-10: 1305259335
ISBN-13: 978-1305259331 - Baye M. (2013) Managerial Economics & Business Strategy 8th Edition. McGraw-Hill Education.
ISBN-10: 0073523224
ISBN-13: 978-0073523224
Finance in Management
- Birgham E.F. (2016) Financial Management: Theory & Practice 15th edition. South-Western College
ISBN-10: 130563229X
ISBN-13: 978-1305632295 - Brooks R. (2015) Financial Management: Core Concepts 3rd editio. FT Pearson.
ISBN-10: 0133866696
ISBN-13: 978-0133866698
Information Systems
- Laudon K.(2015) Management Information Systems: Managing the Digital Firm 14th edition. Pearson.
ISBN-10: 0133898164
ISBN-13: 978-0133898163 - Ballzan P. (2012). M: Information Systems 2nd edition. McGraw-Hill/Irwin.
ISBN-10: 0073376868
ISBN-13: 978-0073376868
Marketing Performance
- Kotler, Keller, (2015), Marketing Management, 15th edition, FT. Pearson
ISBN-10: 0133856461
ISBN-13: 978-0133856460 - Marshall G. (2015) Marketing Management 2nd Edition. McGraw-Hill Education.
ISBN-10: 0078028868
ISBN-13: 978-0078028861 - Hill (2014), International Business: Competing in the Global Marketplace, 10th edition, McGraw-Hill
ISBN-10: 007811277X
ISBN-13: 978-0078112775
The 1st Year
Basics of Management
- Gareth J. and George J. (2014) Essentials of Contemporary Management 6th Edition. McGraw-Hill Education
ISBN-10: 0077862538
ISBN-13: 978-0077862534 - Robbins, S.P. and Coulter, m. (2013). Management, 12th Edition. Pearson Prentice Hall.
ISBN-10: 0133043606
ISBN-13: 978-0133043600
Basics of Economics
- Begg, D., Fischer, S. and Dornbusch, R. (2014). Economics, 11th Edition. McGraw-Hill Higher Education.
ISBN-10: 0077154517
ISBN-13: 978-0077154516 - Sowell Th. (2014) Basic Economics 5th edition. Basic Books publisher.
ISBN-10: 0465060730
ISBN-13: 978-0465060733
Connections in Business
- Cottrell, S. (2013). The Study Skills Handbook, 4th Edition. Palgrave Macmillan.
ISBN-10: 1137289252
ISBN-13: 978-1137289254
Basics of Business Organisations
- Boddy, D. (2014). Management: An Introduction, 6th Edition. Financial Times/Prentice Hall.
ISBN-10: 1292004479
ISBN-13: 978-1292004471 - Mullins, L.J. (2013). Management & Organisational Behaviour, 10th Edition. Financial Times/Prentice Hall.
ISBN-10: 0273792644
ISBN-13: 978-0273792642
Mathematics in Business
- Swift, L. and Piff, S. (2014). Quantitative Methods: For Business, Management and Finance, 4th Edition. Palgrave MacMillan.
ISBN-10: 1137376554
ISBN-13: 978-1137376558 - Bradley, T. (2013). Essential Mathematics for Economics and Business, 4th Edition. John Wiley & Sons.
ISBN-10: 1118358295
ISBN-13: 978-1118358290
Basics to Finance
- Alexander D. & Nobes Ch. (2016) Financial Accounting 6th Edition: An International Introduction. Trans-Atlantic Publications
ISBN-10: 1292102993
ISBN-13: 978-1292102993 - Weetman, P. (2010). Financial Accounting: An Introduction, 5th Edition. Financial Times/ Pearson Prentice Hall.
ISBN-10: 0273718401
ISBN-13: 978-0273718406
Modern Business
- Schneider, G.P. (2016). Electronic Commerce, 12th Edition. Course Technology Inc.
ISBN-10: 1305867815
ISBN-13: 978-1305867819 - Turban E. (2015) Electronic Commerce: A Managerial and Social Networks Perspective. Springer.
ISBN-10: 3319100904
ISBN-13: 978-3319100906
Basics of Marketing
- Perreault W., Jr.. (2016). Essentials of Marketing, 15thEdition. F McGraw-Hill Education.
ISBN-13: 978-1259573538
ISBN-10: 1259573532 - Masterson, R. and Pickton, D. (2014). Marketing: An Introduction, 3rd Edition. Sage Publications Ltd.
ISBN-10: 1446296423
ISBN-13: 978-1446296424 - Jobber, D. and Lancaster, G. (2012). Selling and Sales Management, 9th Edition. Financial Times/ Pearson Prentice Hall.
ISBN-10: 0273762656
ISBN-13: 978-0273762652
